Our collective journey began many years ago, during the summer months sitting under the North East sun, watching over the beautiful beaches of Tynemouth. A group of friends, surfers and lifeguards with a creative spark and a track record of releasing unique t-shirts to the local community (who can forget the Big Monday tees).

​

As time has passed, we have witnessed the rise of other local business shaping their own cultures. Inspired by this evolution, we felt compelled to carve our own sub-culture, one that pays homage to the rich history of this beautiful village on the mouth of the river Tyne, a river that weaves it's way in land, connecting us to the greatest city it the world... our home, our Newcastle. ne30 was born out of our deep love for all things great in the North East, a celebration that extends beyond beaches and behind borders. We are a clothing brand that holds no boundaries, we seek to connect with people near and far and be a form of expression that people can wear with pride and passion.